VISITING OUR PARTNERS
kraft augenoptik – stuttgart, gerlingen & ditzingen
Upon entering the Kraft Augenoptik store in Stuttgart, Germany, ordering a cocktail seems like the most natural thing to do. After all, with its lounge sofas and stylish interior design features, the sales floor looks more like a trendy nightclub than a specialized optical retail store. But despite the modern ambience, owner Andreas Kraft is putting great emphasis on craftsmanship and tradition. Having been raised with a passion for the craft, he is ready to go the extra mile for his customers – and puts great demands on his staff and product selection. Anything less than the best will not find its way into the store displays. All brands need to have that “extra something” in order to make the cut and pass the owner’s high quality standards. Ultimately, expert service and the highest degree of expertise are just the first steps towards Kraft’s mission: to make an eyewear purchase a pleasurable, delightful experience for his customers – and get them to bring in their friends through the power of word of mouth. Here’s Andreas Kraft on how to keep customers happy in specialty eyewear retail.